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Solocast Episode #6

Episode 17: How to Generate Big Ideas, with Karla Nelson and Allen Fahden

Don’t miss this episode of The People Catalysts Podcast as my co-host, Allen Fahden, and I discuss how to generate big ideas.

Anyone who knows Karla Nelson describes her as an experience. She is as close as a human being can ever be to a human doing. It’s simple. She finds an idea that’s different and valuable, and then she builds it with a team. Swiftly, and relentlessly. She does this by a rare process of how to fit people together, that goes far beyond just connecting them. Karla has built several businesses since her early twenties and learned that in business and in life, “Relationships Are Everything.” And now she has put it all in a form that’s easy to learn and use: The People Catalysts.

When the world zigs, Allen Fahden zags. His first book introduced the unifying theory of creativity. Using his own method he created the one-book bookstore, and got media exposure in front of 50 million people without doing anything. Next, he launched the first strength-to-strength work process that gets three to eight times more done in less time. He beat Gallup and the Strengths Finder by five years. One company used his method to take their division from $20 million to $60 million in two years, while the rest of the company was flat. His clients include Jeff Bezos of Amazon, and dozens more.

Between them and their team, Karla and Allen have used the WHO-DO Method with 25 of the Fortune 100 and dozens of mid-market companies and startups. Typically, The WHO-DO Method cuts 50-80% off cycle time and produce better results with happier people. The Who-Do Method’s client list includes Target, Best Buy, Disney, Comcast, 3M, Amazon, General Mills, HP, Coca-Cola, Deloitte, Cargill, Chase, US Bank, State Farm Insurance, IBM and many other corporate market leaders.

What you’ll learn about in this episode:

  • Why you should separate yourself from your competition so that you’re being paid attention to in your marketplace
  • How to significantly increase your revenue & profits
  • Why you need to spend time thinking about how you can be dramatically different
  • The importance of having a method to apply to generating ideas
  • Why you should be brainstorming ideas with your team
  • The worst thing you can do if you’re trying to generate a big idea
  • How fixing processes can cut back on failures
  • Top strategies & best practices to help you generate big ideas
  • The value of asking yourself, “How would you put you out of business if you were your worst competitor?”
  • Using the who-do method to get things done
  • How changing one element to the opposite can create a lot of attention

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