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Solocast Episode #5

Episode 16: How to Build Cross-Corporate Teams to be More Effective With Your Sales, with Karla Nelson and Allen Fahden

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You won’t want to miss this episode of The People Catalysts podcast as Allen Fahden, my co-host, and I discuss how to build cross-corporate teams to be three to eight times more effective with your sales.

Anyone who knows Karla Nelson describes her as an experience. She is as close as a human being can ever be to a human doing. It’s simple. She finds an idea that’s different and valuable, and then she builds it with a team. Swiftly, and relentlessly. She does this by a rare process of how to fit people together, that goes far beyond just connecting them. Karla has built several businesses since her early twenties and learned that in business and in life, “Relationships Are Everything.” And now she has put it all in a form that’s easy to learn and use: The People Catalysts.

When the world zigs, Allen Fahden zags. His first book introduced the unifying theory of creativity. Using his own method he created the one-book bookstore, and got media exposure in front of 50 million people without doing anything. Next, he launched the first strength-to-strength work process that gets three to eight times more done in less time. He beat Gallup and the Strengths Finder by five years. One company used his method to take their division from $20 million to $60 million in two years, while the rest of the company was flat. His clients include Jeff Bezos of Amazon, and dozens more.

Between them and their team, Karla and Allen have used the WHO-DO Method with 25 of the Fortune 100 and dozens of mid market companies and startups. Typically, The WHO-DO Method cuts 50-80% off cycle time and produce better results with happier people. The Who-Do Method’s client list includes Target, Best Buy, Disney, Comcast, 3M, Amazon, General Mills, HP, Coca-Cola, Deloitte, Cargill, Chase, US Bank, State Farm Insurance, IBM and many other corporate market leaders.

What you’ll learn about in this episode:

  • The three main areas that you need to focus on in your relationships
  • How to stay away from the “us” vs “them” mentality
  • The benefits of replacing “function” management with “role” management
  • Why you need to redefine the team from selling a system to helping the customer
  • Why you don’t have to employ somebody to work with them
  • The common areas that people tend to fail in most
  • Why strengths and talent will always beat skills and knowledge
  • Using the important phrase “Excuse me, can I ask you for some help?” and the impact that has
  • The value of knowing who your team is and what they enjoy doing
  • How a person’s strengths coincide neatly with what they love to do
  • How it’s not just about the people around you — it’s the chemistry that you have with them

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