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Parker Lee

Episode 4: The Principles of Business Design, with Parker Lee

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President of the design consultancy, Compass52 and co-author of The Art of Opportunity, Parker Lee is a veteran of the technology, entertainment, and sports marketing industries. Most recently, Parker was president and executive vice president of business development at XPLANE. During his eight-year tenure there, he was responsible for leading sales and marketing efforts, which under his leadership, enjoyed significant annual growth — and delivering innovative design thinking engagements for global clients.

Parker has been actively designing organizations for better performance since the 1970s. During the dot-com era, Parker acted as vice president of business development for four pre-IPO technology companies. Parker pioneered the use of social media when he was responsible for the development and implementation of online marketing and communications for the California State Democratic Party during the 2004 election.

Prior to breaking into the technology field, Parker enjoyed a varied career in the entertainment and sports industries. Notably, in the 1980s he acted as director of entertainment and special events for Caesars Palace Las Vegas Hotel and Casino, and agent for cycling star Greg LeMond.

What you’ll learn about in this episode:

  • Parker’s background
  • How business owners should be thinking in regards to business design thinking
  • How to use storytelling and collaboration to get better and faster results
  • Understanding both your customers and non-customer’s needs
  • Experience journey mapping
  • Turning your customer into your biggest advocate
  • How you get better results with collaboration and co-creation
  • Why you are a stronger team when conflict is present
  • Why it’s important to manage expectations
  • Why it’s critical to build trust and support within your team

Ways to contact Parker:

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