Episode 5: How to be More Effective in Your Business, with Karla Nelson and Allen Fahden

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Anyone who knows Karla Nelson describes her as an experience. She is as close as a human being can ever be to a human doing. It’s simple. She finds an idea that’s different and valuable, and then she builds it with a team. Swiftly, and relentlessly. She does this by a rare process of how to fit people together, that goes far beyond just connecting them. Karla has built several businesses since her early twenties and learned that in business and in life, “Relationships Are Everything.” And now she had put it all in a form that’s easy to learn and use: The People Catalysts.

When the world zigs, Allen Fahden zags. His first book introduced the unifying theory of creativity. Using his own method he created the one book bookstore and got media exposure in front of 50 million people without doing anything. Next, he launched the first strength-to-strength work process that gets three to eight times more done in less time. He beat Gallup and the Strengths Finder by five years. One company used his method to take their division from $20 million to $60 million in two years, while the rest of the company was flat. His clients include Jeff Bezos of Amazon and dozens more.

Between them and their team, Karla and Allen have used Who-Do Method with 25 of the Fortune 100 and dozens of mid-market companies and startups. Typically, they cut 50-80% off cycle time and produce better results with happier people. The Who-do Method’s client list includes Target, Best Buy, Disney, Comcast, 3M, Amazon, General Mills, HP, Coca-Cola, Deloitte, Cargill, Chase, US Bank, State Farm Insurance, IBM and many other corporate market leaders.

What you’ll learn about in this episode:

• The story behind how Allen developed the strength to strength model
• Why learning to sell a great idea is a bigger problem than learning to have a great idea
• How the consistency of human nature led Allen to develop his model
• What diffusion of innovation is and how to use it to your advantage in your company
• How to find out who early adopters are
• How to get new ideas implemented without killing them
• The difference between movers, shakers, provers, and makers
• Where movers, shakers, provers, and makers fit into the culture of a company
• How to play to the strengths of each personality strength
• A story of how this model made a team get further, in a shorter amount of time, than they ever had before
• How eliminating things that don’t work can save an immense amount of time
• A culture study that shows what percentage of people in your company are actually on your side
• How this model can make employees more satisfied and happy in their jobs
• Why traditional meetings are ineffective and unproductive
• How to restructure meetings and idea pitches to make them more productive
• How to improve ideas before you start
• A story of a company that greatly increased profit and productivity through this model

Ways to contact us:

• To receive our white paper, email next@karlanelson.com

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